In fact a totally integrated campaign, our work for Broadcast Fives in 2010 consisted of phased HTML email, a series of full-colour print ads, and eye-catching Flash banners.
Conference and Incentive Magazine recently rebranded. Working with top events company First Protocol, we conceived and
executed two parallel online campaigns (one of which is shown here) aimed at announcing the new look magazine and emphasising the sound business reasons to subscribe.
For our regular parties held in South West London, we send announcements and reminders with the emphasis on fun. Response rates are good and totally trackable – we know who opens, who clicks and what they click on, with options to pass the message on to friends to subscribe, or links back to the dedicated DJ site here containing galleries of previous events.
More electronic direct mail, this time for the industry magazine for florists. A phased campaign featuring different imagery and user quotes selling different aspects of the magazine.